PENGARUH GAYA HIDUP BRAND MINDED DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF PADA DEWASA AWAL DI SAMARINDA (RIKA AULIA SARI)

May 15, 2019
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

Submitted by: AULIA SARI, RIKA
On: May 15, 2019 @ 11:18 AM
IP: 180.248.123.206

  • 1. Title [Judul]: PENGARUH GAYA HIDUP BRAND MINDED DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF PADA DEWASA AWAL DI SAMARINDA
  • 2. Creator [Pengarang/ penulis]: RIKA AULIA SARI
  • 3. Subject [Subjek dan kata kunci]: lifestyle brand minded, self control, and consumptive
  • 4. Description [Abstrak] : This study aims to determine the effect of lifestyle brand minded and controversy on consumptive behavior in early adults in Samarinda. This study used a quantitative approach. The subjects of this study were 40 early adults in Samarinda who were selected using purposive sampling technique. Data collection methods used are the scale of consumptive behavior, lifestyle brand minded and self control. The collected data was analyzed by testing multiple linear regression analysis with the help of Statistical Package for Social Sciences (SPSS) program for Windows. The results showed that: (1) there was a positive effect of lifestyle brand minded on consumptive behavior with beta coefficients = 0.271, and the value of t count> t table (2,192> 2,024 and p value = 0.035 (p t table (-4.654> 2.024) and p = 0.000 (p f table (21,259> 3.25) and p = 0,000 (p
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Rina Rifayanti, M.Psi., Psikolog dan Aulia Suhesty, M.Psi., Psikolog
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2019
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal

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