PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK BERGABUNG SEBAGAI ANGGOTA DALAM BISNIS MULTI LEVEL MARKETING PADA PT. HARMONI DINAMIK Indonesia DI KOTA SAMARINDA (MUHAMMAD SHIDIQ KRIDANI)

June 2, 2020
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

Submitted by: SHIDIQ KRIDANI, MUHAMMAD
On: Jun 2, 2020 @ 9:50 AM
IP: 125.160.67.228

  • 1. Title [Judul]: PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK BERGABUNG SEBAGAI ANGGOTA DALAM BISNIS MULTI LEVEL MARKETING PADA PT. HARMONI DINAMIK Indonesia DI KOTA SAMARINDA
  • 2. Creator [Pengarang/ penulis]: MUHAMMAD SHIDIQ KRIDANI
  • 3. Subject [Subjek dan kata kunci]: consumer’s perception, consumer’s motivation, decision making
  • 4. Description [Abstrak] : This research aims to discover the effect of consumer’s perception and motivation of multi-level marketing towards the decision making to join PT. Harmoni Dinamik Indonesia in Samarinda municipality. This research uses quantitative approach. Using simple random sampling, 130 employees are taken as the subjects of this research. Data-collecting method which used in this research are decision making scale, consumer’s perception, and consumer’s motivation. Then, the data which are collected will be analyzed using multiple linear regression tests on Statistical Package for Social Sciences (SPSS) 2.4 for windows. The result shows that with 95% trust level: (1) there are positive and significant consumer’s perception towards the decision making with beta (β) coefficient = 0.582, and t count value > t table (7.351 > 1.979 and p value = 0.000 (p t table (2.439 > 1.979) and p value = 0.016 (p f table (68.103) > 3.07) and p value = 0.000 (p < 0.05). The amount of effect contribution (R²) consumer’s perception and motivation towards the decision making is 0.517 (51.7 percent).
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi., M.Si dan Hairani Lubis, M.Psi., Psikolog
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2020
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal

33 total views, 2 views today